Evaluation

Product Management – XBOX Advert Production Evaluation – Ben Pople

The purpose of the package
To inform the audience about the experience of getting an XBOX and the XBOX Live community behind and the appreciation of getting one, and to persuade them into buying one.

Content
The content of which I have collected has been a good standard even with the media department doing the acting for me rather than students from the drama department. But with the acting aside I am pleased with the shots that I was able to get.

Technical Quality
For the equipment and software that I had available I am pleased with the technical quality of my final production even if there were a few hiccups.

Problems encountered and how they were overcome
The problems that I had to overcome were mainly the acting as I was looking for continuity and my main character made it quite difficult to cut between two shots of his face without changing expression, nonetheless I did manage to find two different shot with the same facial expression and those two shots got into the final production, I also had trouble slowing the video down on the macs but that was overcome with some advice and help from Dan Creed. I then had trouble uploading the video but I was able to send the video home and upload the video to youtube at home and that would help with my target audience as there is a possibility if anyone searches the word XBOX my video will come up, it wont be the first be it will be in there somewhere.

What I learnt about undertaking this production
I’ve learnt that if I want to get a decent final production I will have to always be prepared, never forget anything and always get the production done early so that if I do encounter some problems I have the time to put them right.

How could I have improved it
To be perfectly honest I am quite proud of this production and there is not much I would want to do to this video but if I could I would remove the soundtrack as it reappears after the XBOX swoosh, because the result that I have is quite rough changes of sound levels. And I would also try and get more people to stand either side of the main character for a better effect.

Diary Entry 11

I have now completely finished my video and have successfully uploaded it to YouTube. The link to the page is this - http://www.youtube.com/watch?v=N-exMMC9Nrc. From here on in i need to get feedback and do an evaluation.

Diary Entry 10

I have now finished my video, after adding the soundtrack and the xbox pack shot which i put together at home. Today i have also downloaded the xbox swoosh sound to go along with the advert and i have also added a transition that looks relatively similar to the one that they use in Inside Xbox so it still contains some similarities. I now need to get on with exhibiting my video to its target audience and getting feedback. I will also need to do an evaluation, before i completely finish this assignment.

Finished Advert

I have tried to post my finished advert on to Blogger but the results have been unsuccessful so i have been advised to put my advert on to youtube. I am fortunate enough to already have my own youtube accunt so i do not have to waste much time setting up one. I will post a link on my blog soon once the video has been uploaded.

Pack Shot

This is a pack shot for my final production, and also a way for me to upload it when im at college.

Diary Entry 9

Today (23rd) i was able to upload my footage from the camera onto an Apple Mac, after a few attempts it finally uploaded successfully as i was able to get underway with editing. I was lucky enough to get in two sessions of editing in today as i was able to use the Mac room whilst John was teaching which was very helpful as by the end of the day i was able to cut together my final piece. I have slowed the video down so that it also fits in with the music from the soundtrack. I also added a 'fade in' at the start so that the beginning is not so abrupt. All i need to do now is add a pack shot of the xbox logo and my slogan at the end of the video and my project will be complete bar from an evaluation and other similar post production paperworks.

Diary Entry 8

On Monday 21st i shot all of my video that i needed to i was able to get a suitable amount of people to act in my video including those that i had asked before-hand, Jenna Rosen and Nathan Pickett and i got Daniel Rushton, Crystal Rosen, Roseanne Tyson and Nik Longhurst to be in it also. As of this date i am now able to edit my footage in my post production sessions. I have already downloaded a soundtrack for my advert so i have one less thing to worry about when it comes to editing.

Diary Post 7

I missed an excellent opportunity on Friday to do some filming i had a large selection of volunteers to be in my film, so i had the time, equipment and people but what i didn't have was the one and only prop that i need, my xbox controller and without that i was not going to film as i did not want to shoot on two different dates as the white balance may be different and some actors may have changed clothes. So i would like to get the whole thing filmed in one session. I have the prop in today however there is not many people in the class so i still cannot film as there are not enough people to be in my film, i shall hope for a better attendance tomorrow.

Diary Entry 6

I have finished my pre-production work. And i am thinking about thinking about filming next lesson which is 09/06/2010. I will need to bring in a XBOX controller to use as a prop. I also need to use as many people as i possibly can to make the video look as authentic as possible. I have already asked Nathan Pickett and Jenna Rosen to be in my video and they have accepted. So i need to ask a few more people to be in my video soon before i start filming.

My Research Into My Ideas As A Mind-Map

Diary Entry 5

My third idea is to fade in from black with the noises of a boy in his room possibly going "yeah" or "aahhhh". The camrea is slowly progressing toward the door of his room and the noises are progreesively getting louder and more obscene. Then the door opens in front of the camera and you can see the boy sitting down playing on his XBOX and a slogan comes up with something along the lines of "XBOX Live: Maybe Too Much Fun"

Diary Entry 4

My second idea was to have a group of people standing around and talking to each other. However the people will all have the XBOX headsets on. This is used to represent the community the XBOX Live offers and shows how you communicate through XBOX Live and how easy it is.

Diary Entry 3

The first idea that i have come up with is similar to XBOX's most recent advert,http://www.youtube.com/watch?v=GP-QYguAbpM. A lads mother is downstairs in their house talking about how her son is always "playing with it" and how he and his friends both "play with it", this would continue with a few more comments similar to this eventually leeking out that it is actually his XBOX and not anything else.

Diary Entry 2

After deciding that i want to do adverts i had to decide what i would like to advertise for XBOX Live. After seeing some of their adverts on the TV and internet, it has sparked a few ideas in my head, and has left me excited and keen to think of some more.

Diary Entry 1

After some deliberation i have come to the conclusion that i would rather do advertisements than some kind of comedy sketch show, as finding ideas for the sketch show would eventually become difficult hard to produce. Adverts require many small storylines which can sometimes be easy to think of.