Evaluation

Product Management – XBOX Advert Production Evaluation – Ben Pople

The purpose of the package
To inform the audience about the experience of getting an XBOX and the XBOX Live community behind and the appreciation of getting one, and to persuade them into buying one.

Content
The content of which I have collected has been a good standard even with the media department doing the acting for me rather than students from the drama department. But with the acting aside I am pleased with the shots that I was able to get.

Technical Quality
For the equipment and software that I had available I am pleased with the technical quality of my final production even if there were a few hiccups.

Problems encountered and how they were overcome
The problems that I had to overcome were mainly the acting as I was looking for continuity and my main character made it quite difficult to cut between two shots of his face without changing expression, nonetheless I did manage to find two different shot with the same facial expression and those two shots got into the final production, I also had trouble slowing the video down on the macs but that was overcome with some advice and help from Dan Creed. I then had trouble uploading the video but I was able to send the video home and upload the video to youtube at home and that would help with my target audience as there is a possibility if anyone searches the word XBOX my video will come up, it wont be the first be it will be in there somewhere.

What I learnt about undertaking this production
I’ve learnt that if I want to get a decent final production I will have to always be prepared, never forget anything and always get the production done early so that if I do encounter some problems I have the time to put them right.

How could I have improved it
To be perfectly honest I am quite proud of this production and there is not much I would want to do to this video but if I could I would remove the soundtrack as it reappears after the XBOX swoosh, because the result that I have is quite rough changes of sound levels. And I would also try and get more people to stand either side of the main character for a better effect.

Diary Entry 11

I have now completely finished my video and have successfully uploaded it to YouTube. The link to the page is this - http://www.youtube.com/watch?v=N-exMMC9Nrc. From here on in i need to get feedback and do an evaluation.

Diary Entry 10

I have now finished my video, after adding the soundtrack and the xbox pack shot which i put together at home. Today i have also downloaded the xbox swoosh sound to go along with the advert and i have also added a transition that looks relatively similar to the one that they use in Inside Xbox so it still contains some similarities. I now need to get on with exhibiting my video to its target audience and getting feedback. I will also need to do an evaluation, before i completely finish this assignment.

Finished Advert

I have tried to post my finished advert on to Blogger but the results have been unsuccessful so i have been advised to put my advert on to youtube. I am fortunate enough to already have my own youtube accunt so i do not have to waste much time setting up one. I will post a link on my blog soon once the video has been uploaded.

Pack Shot

This is a pack shot for my final production, and also a way for me to upload it when im at college.

Diary Entry 9

Today (23rd) i was able to upload my footage from the camera onto an Apple Mac, after a few attempts it finally uploaded successfully as i was able to get underway with editing. I was lucky enough to get in two sessions of editing in today as i was able to use the Mac room whilst John was teaching which was very helpful as by the end of the day i was able to cut together my final piece. I have slowed the video down so that it also fits in with the music from the soundtrack. I also added a 'fade in' at the start so that the beginning is not so abrupt. All i need to do now is add a pack shot of the xbox logo and my slogan at the end of the video and my project will be complete bar from an evaluation and other similar post production paperworks.

Diary Entry 8

On Monday 21st i shot all of my video that i needed to i was able to get a suitable amount of people to act in my video including those that i had asked before-hand, Jenna Rosen and Nathan Pickett and i got Daniel Rushton, Crystal Rosen, Roseanne Tyson and Nik Longhurst to be in it also. As of this date i am now able to edit my footage in my post production sessions. I have already downloaded a soundtrack for my advert so i have one less thing to worry about when it comes to editing.